The Legend of the Black Rooster

The symbol of the Black Rooster is today imprinted on numerous bottles in the Chianti Classico area. It is synonymous with quality and prestige. But not everyone knows the origin of the symbol. To find out, we must venture back to the times of the medieval struggles between Florence and Siena. Thus Florence took possession of the entire Chianti territory and honored the hungry black rooster with all honors, even allowing it to become the symbol of the bold conquest.